Roadless Succcess Stories

Roadless, formerly Easysoft, has produced software for hundreds of clients. We have shipped nearly one million units. Here are some success stories:

Pittsburgh Pirates
This project made the fans, the team, and the sponsor very stand up and cheer! This Customized Calendar ScreenSaver features great pictures of the players, the team's full schedule, TV & radio times, promotional schedule, website links, and complete ticket information and more. It was a grand slam !

Shania Twain
This Custom Calendar ScreenSaver is making Shania's fans around the world happy. It features interesting biographical information, website links to shania-twain.com for up to date information, and of course, great photographs of Shania Twain! Her fans love it!

Environmental Defense Fund
This project features stunning photographs of endangered plants and animals from North America. The photos were taken by David Liittschwager and Susan Middleton who were recently featured in a National Geographic TV special on endangered species. The Calendar ScreenSaver provides information about the plants and animals, as well as links to the EDF website.

American Institute of Certified Public Accountants
This project won EXHIBITOR Magazine's Sizzle Award for "Best Internet Promotion of the Year." It was handed out at tradeshows and is available as a download from their website. The AICPA Calendar ScreenSaver promoted the association, its site and the tradeshows where they exhibit.

Yamaha
This was one of the first projects that used the Customizable Calendar ScreenSaver template. It uses beautiful photographs of nature, wildlife and abstractions of sound waves. They handed out 5000 of them at Comdex…in about 9 hours.

Nikko Hotels International
The tradeshow marketing team of this world class hotel chain witnessed firsthand the excitement --and booth TRAFFIC!--generated when one of our other clients were handing out a custom ScreenSaver that we had created. They had to get in on the action for themselves.

Marvel Comics
This is, as you might expect, a really fun Calendar ScreenSaver. It has a Marvel-specific Trivia Quiz. It's really cool. It promotes their site and revisitation. (Uh-duh) But, on top of that, online Marvel chats on AOL and offline events, too! In it's first month, 2000 other Marvel fans delighted to this screensaver!

Fleet Financial Group
Banks have been giving calendars to their customers since, roughly, the dawn of man. This one's different. Different good. For instance, by using seasonal photographic packs as an incentive (i.e., "New Spring photos available; click here!"), they cleverly get people to come back to their site, quarterly.

U.S. Navy
How do you get high school students to request more information about a career in the United States Navy? Well, apparently, one excellent way is to offer them a US Navy Calendar ScreenSaver as an incentive. This campaign is going full speed ahead.

Fairchild Publishing (Women's Wear Daily)
Some people think that the world of fashion isn't ready for the interactive realities of today. This Calendar ScreenSaver is proving them wrong on a "Daily" basis. It's the Best of Womens Fashion Calendar ScreenSaver!

Theatre Services Americana (Broadway Shows)
There's no business like show business. Unless you count the marketing of Broadway Shows. This trivia quiz ScreenSaver Helping our client, a ticket broker, increase their website traffic and build their database of email addresses, where they make special online offers.

Feedback

"The calendar screensaver was a tremendous hit with our fans, front office personnel and our sponsor, Fox SpotNet Pittsburgh. As you know this calendar screensaver is very informative for our fans and the extra creative steps that you and your staff took in development made this piece that much more special."
Director of Merchandising, Pittsburgh Pirates

"Berlitz has been around for a long time and people don't always think of us as a cutting-edge company - something we want to change. Coming up with a premium screensaver that's interactive gave us a great advantage."
Director of Marketing, Berlitz Translation Services.

"Our main goal was to find a promotional premium that was a meaningful incentive to AT&T WorldNet members to take our newly released member tour. We knew our customers would enjoy something computer and technology oriented, and from a marketing standpoint, we wanted something that would continually place our name in front of our members. We have received numerous emails from customers saying how much they enjoy the ScreenSaver. It's simple to implement, and it's a cost-effective promotion."
WorldNet Marketing Manager, AT&T.

"We agreed right away that this wasn't just a screensaver; we saw it as more of a marketing communication tool. Especially the [Calendar] Reminders."
Trade Show Manager, American Institute of Certified Public Accountants (AIPCA).