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Miller Freeman builds their brand - Eleven Times a Day on Their Client's Computers International publisher and trade show producer Miller Freeman is technology developed by Roadless.com to help brand their Design Group's image as a multi-division entity serving their market. Roadless.com creates interactive customized ScreenSavers that corporations as diverse as AT&T WorldNet and Marvel Comics are using to create daily relationships with their customers. Roadless.com ScreenSavers are not only website traffic builders and custom push technology vehicles. They are premiere branding tools. "At Miller Freeman Design Group, a leading publisher and trade show producer for the architecture and design industries, we were faced with the problem of how to market our individual products versus how to market our group identity," said Craig DiLouie, Marketing Director. "Our products have very strong brands but we also wanted to build an image of corporate strength in their market. One solution was to produce a brochure displaying all of our products. But we also wanted to offer something distinctive, useful and with a high-end feel. They provided an economical solution that allowed us to offer a unique and innovative marketing product used all year round--an electronic ScreenSaver/calendar." Roadless.com Calendar ScreenSavers are custom-designed to meet the specific needs of the marketer. Using covers of Miller Freeman design magazines and photos of architectural interest from all over the world, the ScreenSaver calendar is a visual feast for their audience. In addition to providing full color photos, the personalized calendar features a useful reminder mechanism. Users can set their calendars to alert them of impending activities-from appointments to birthdays-days or months in advance of occurrences. Miller Freeman tradeshow and magazine information is also easily accessible form sidebar buttons that pop up when you click on them. The ScreenSaver calendars are given out at tradeshows as well as included in mailings and media kits. The program has proven popular, with Miller Freeman having just placed their third re-order. "Whether clients want dynamic calendars such as Miller Freeman's or ScreenSavers that update themselves daily, like the Wall St. Journal's, our research shows that Roadless.com ScreenSavers activate an average of 11-15 times per day for 6-10 minutes at a time, creating more impressions than virtually any other medium," reports Peter Tyrrell, Partner of Roadless.com. Said DiLouie, "In the future, we look forward to working with EasySoft [Roadless.com] to produce ScreenSaver/calendars for our readers and trade show attendees--continuously reinforcing the brand while providing them with something useful for free. We are looking for sponsors for these products in order to generate a new revenue stream and expand our ancillary portfolio." Other Miller Freeman divisions and such marketers such as Dow Jones (for The Wall Street Journal), Time Inc., BarnesandNoble.com, ITT Cablevision, and Berlitz International are also using customizable Roadless.com ScreenSavers as subscriber and sales force incentives, sales call leave-behinds, tradeshow giveaways, direct mail premiums and website traffic builders. Current projects in development include Fleet Financial, the American Association of Certified Public Accountants, Marvel Comics and Women's Wear Daily.
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